India is a country where every corner of the size of Arts and crafts is obvious. The traditional bottom line of Indian art and craft can be seen in the everyday objects like earthen pots, cups, linen or such things. The objects are created with a great creativity portrays great work of art. That is what Indian Arts and crafts industry!
Indian Arts and crafts is an old saga.Although the State of the industry is thriving with a touch of contemporary designs and patterns, but it is with the rich craft traditions from the past tief.Die uniqueness in the industry lies in its own way.
India's riches in arts and crafts to see each product whether clothing, jewelry or furniture. These products are a perfect mix of traditional design and modern techniques. Due to its diversity in designs and their being high demand are utilitarian in nature. This has many Indian traders to invest make industry and showcase India's custom throughout the world given. Products such as placemats, napkins, towels, lamp, shading etc. are amazing with the use of natural materials, textile printing, block print tie and die made out hand printing etc., and are in high demand. Gems and jewelry are other obsession with India.The demands of precious stones and jewelry have turned Indian craft traditions in a full blown organized industry.Clothes as woolen shawls and Phirens Himachal, traditional Sarees range from Banarsi Amru Tankhoy Paithani Patola, Kancheevaram are the most popular export Kleidungsstücke.Indiens Zardozi be, and Brocade work erkannt.anderen products such as pillows, curtains, duvet, leaves, metal furniture, wooden furniture, boxes, cabinets, terracotta items, tableware, these days highly utilitarian craft garden pots, papier-mâché products, brass and silverware, carpets, rugs and Durries from Kashmir, jute and coir elements, wood and stone embellished sculptures, traditional paintings, decorative pieces, wood, stone and wood carvings, and many more are on the rise in India as well as abroad.
Here is Swot Analysis of Indian art and craft industry which you more information about the State of the industry:
Strengthen
-The industry has potential in both domestic and international markets.
It offers wide variety in each product and diversified culture of India have.
Industry offers covering different market sectors, handicrafts, textiles and jewellery.
-Gives potential source for employment
It requires little investment
-It is a great source of foreign revenue as there is a huge export industry.
Weakness
Industry is missing, communications and infrastructure
-Lack of coordination between Indian manufacturers exporters and Government
-Lack of information on new technology
Industry is limited to rural areas of the nation.
-No advertising support is given to the sector.
Options
-Emerging claims the Indian trade overseas
Huge requirements of such products offer development of retail and changing lifestyles
Increase in industry is due to the development of tourism
-Internet has emerged as a means of developing market to the network.
Threats
-Increasing competition in the markets
-High-quality products production of countries such as South Africa and China
-Bessere offer trading of these countries
-Competing countries offer better technological support and f & D development facilities
–Challenge to establish equilibrium between supply and demand of quality products
The reason why Indian Arts and crafts is highly appreciated and constantly thriving in domestic and foreign markets, are due to its utilitarian nature and high acceptance among the people in India and people around the world.
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